PR Lotus Wins: Grande, Gold, Bronze
TOKYO, March 28, 2024 /PRNewswire/ -- Tokyo- and Singapore-based PR planning and strategy firm HONDA OFFICE is pleased to announce that the "Frying Pan Challenge" campaign for Ajinomoto Frozen Foods has won three awards in the PR category, the top excellence award Grande Lotus, Gold, and Bronze, at ADFEST 2024 that was held March 21-23.
We aimed to realize the excitement of successfully frying gyoza for as many people as possible by analyzing the frying pans the users had sent us. On January 9, 2024, we announced the release of updated non-stick gyoza as the result of our efforts. (Project website: https://www.ffa.ajinomoto.com/enjoy/frypan）
ADFEST, also known as the Asia Pacific Advertising Festival, is one of the leading creative awards in the Asia Pacific region, founded in 1998. This year, 1,587 entries were submitted in 21 categories, and 63 judges from 23 cities were divided into 7 groups to evaluate the submissions.
(Official website: http://www.adfest.com/)
- Comment from Wendy Chan, Jury President of PR, Entertainment, and Media
- Comments from the "Frying Pan Challenge" Team
We would like to express our sincere appreciation for this prestigious award. Our gyoza was launched in 1972, and for more than 50 years we have been making "continuous improvements" to our products. We always take pride in our commitment to listening to our customers and improving what we make. Thanks to HONDA OFFICE, our steady efforts and sincere beliefs were brought to the forefront. This project is still ongoing, and we will keep working toward its further evolution. We will continue to deliver excitement and smiles to our users through even better products.
Tetsuya Honda, CEO / PR Strategist, HONDA OFFICE
We have been offering PR consultations to Ajinomoto Frozen Foods since 2020. We are very pleased and honored that this project with Ajinomoto Frozen Foods, following the #CuttingCornersControversy, has not only made headlines in Japan but has earned praise internationally. We are grateful to everyone involved in this project and Ajinomoto Frozen Foods for their courage in taking this communication approach. Also, we extend our utmost respect to Ajinomoto Frozen Foods for their efforts in promptly realizing the product update.
- Award Results
PR Lotus (PR Category): Grande, Gold, Bronze
Out of a total of 77 entries, one Grand Prix, four Gold, four Silver, and seven Bronze were awarded. 18 sub-categories exist in the PR category, and the "Frying Pan Challenge" earned three awards: Grande in the Brand Voice & Strategic Storytelling category, Gold in the Real-time Response category, and Bronze in the Use of Social category. The PR Lotus recognizes strategies and creative execution that develop, maintain, and enhance a brand's reputation and business. This category evaluates multi-channel online and offline experiences that attractively amplify a brand's message, products, and services, based on how strategy, insight, and creative ideas have positively impacted brand perception, whether business, social, or cultural.
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